Framer’s catalogue centers on responsive website building, interactive prototyping, design templates, CMS-driven pages, and built-in hosting rather than image editing or print design tools. Its identity in Creative & Design is closely tied to modern product marketing sites, portfolio sites, and startup landing pages with motion, breakpoints, and component-based workflows. Designers who want to move from mockup to published site without handing everything to a developer are the core audience, though agencies and in-house teams also use it for client launches and campaign pages. The platform includes a free tier, but custom domains, higher publishing limits, and business-oriented features sit behind paid plans, so serious use usually means a subscription. Compared with Webflow, Framer is often chosen for faster visual production and native-feeling animation tools, while its ecosystem is narrower for large content-heavy builds. A practical limitation is that it is less suited to complex ecommerce, deep database logic, or teams that need the open-ended flexibility of a full custom code stack.