The Affinity catalogue centers on three desktop and iPad apps: a Photoshop alternative for photo editing, an Illustrator alternative for vector design, and an InDesign alternative for publishing. Serif has built the brand around native performance, full-file editing, CMYK and print workflows, RAW processing, and cross-app features such as StudioLink in Publisher. Its audience is largely made up of freelancers, small studios, students, and Adobe switchers who want pro design software without a monthly plan. Affinity is also frequently compared with Photopea in search results, but the two serve different use cases: Photopea is browser-based and convenient for quick PSD work, while Affinity is installed software aimed at longer-form production. The pricing model is straightforward, with individual app licenses and a universal license that covers the suite across supported platforms. A practical limitation is ecosystem depth: Affinity has strong core apps, but it does not match Adobe's wider range of specialist tools, cloud services, or industry-standard collaboration features.